Trine Marie Hansen is a distinguished marketing strategist and business development expert based in Roslev, Central Denmark. With over 15 years of experience across diverse industries including telecommunications, media, sports, and international business, she has carved a unique path as a results-driven professional known for her adaptability, innovation, and strategic foresight. Hansen’s professional journey illustrates a blend of analytical precision and creative execution, especially in high-pressure environments.
Early Education and Academic Background
Trine Marie Hansen began her academic path at Skive Gymnasium, where she studied languages between 2002 and 2005—an early foundation that likely contributed to her global business acumen. She continued her education at Niels Brock Business College, one of Denmark’s premier institutions for business studies. There, she earned an academic degree in International Business and Marketing from 2007 to 2010, developing a solid grounding in sales, marketing strategy, and global commerce.
Launching Her Career in Marketing and Media
Hansen’s early professional years were marked by a strong focus on corporate communications and digital marketing. She joined GlobalConnect A/S in 2007 as a Marketing Coordinator, where she managed web content, social media strategy, and internal and external events. Her work contributed to the company’s brand identity, including overseeing video production and event planning for major corporate occasions.
In 2011, she transitioned to Movement & Scan Office as an Interior Consultant, where she oversaw project sales for the contract market and broke new ground in market analysis and strategy.
Expanding Horizons in Event Management and International Business
By 2014, Trine Marie Hansen had already demonstrated an ability to shift across roles and industries with ease. She served as Project & Event Manager at FS2 reklame A/S, leading large-scale campaigns and brand initiatives from the Skive region. Shortly afterward, she worked as a Freelance Business Developer in New York, focusing on market research and lobbying—an experience that broadened her international exposure and cross-cultural insight.
Returning to Denmark, she joined Zibra Group, where she spent over two years in roles of increasing responsibility. As Director of the Video and Live Streaming Division, she pioneered multimedia strategies and live event solutions tailored for sports, political events, and the cultural sector. Her leadership contributed to both revenue growth and innovation in service offerings.
Laying the Digital Groundwork: Marketing Coordinator at GlobalConnect A/S (2007–2011)
Trine Marie Hansen’s professional career began at GlobalConnect A/S, where she took on the role of Marketing Coordinator. Here, she was entrusted with building the company’s early web and social media presence—an area that was still rapidly evolving at the time. Her responsibilities included content management, digital branding, and organizing a range of internal and external events, from sales kick-offs to large conferences. Hansen also helped shape the company’s visual identity by producing marketing materials such as profile books and videos. This role became the foundation of her expertise in integrated communication strategies.
Merging Aesthetics and Strategy: Interior Consultant at Movement & Scan Office (2011–2014)
At Movement & Scan Office, Hansen stepped into the role of Interior Consultant, where she transitioned from digital media to design-focused sales and marketing. She managed project sales to the contract market, focusing on B2B clients in the architecture and design sectors. Hansen was also responsible for exploring and penetrating new market segments, using her strategic marketing skills to develop custom solutions and foster relationships within the architecture and design industries.
Steering Campaign Excellence: Project & Event Manager at FS2 reklame A/S (2014)
In 2014, she joined FS2 reklame A/S as a Project & Event Manager. This role allowed her to fuse her marketing and design experience with high-level project management. Based in Skive, Denmark, she organized brand campaigns and corporate events, aligning creative execution with strategic messaging for clients across different sectors. It was during this period that her strengths in coordination, timing, and logistics became even more prominent.
Global Ambitions: Freelance Business Developer in New York (2014–2015)
Eager to broaden her perspective, Hansen ventured to New York as a Freelance Business Developer. Her work in the U.S. centered on market research and lobbying, offering her a firsthand understanding of international business climates. It was a short but pivotal chapter, sharpening her skills in navigating transatlantic markets and dealing with cross-cultural client engagement.
Innovating in Media: Business Development and Directorship at Zibra Group (2015–2017)
Returning to Denmark, Hansen joined the Zibra Group—a dynamic media and technology company—where she initially served as a Business Development Manager. Within a few months, she was promoted to Director of the Video and Live Streaming Division. In this senior role, she managed budgets, led a multidisciplinary team, and oversaw production for events in sports, politics, and the culture/music industry. Her leadership extended to launching new streaming solutions for emerging markets, demonstrating both vision and technical adaptability.
Start-Up Strategy: Business Development at SpotOn Danmark ApS (2017)
Hansen took on a short-term role at SpotOn Danmark ApS, a startup in Copenhagen, where she worked on project-based business development. She helped shape the company’s entry into new markets by conducting competitive analysis, building business models, and assisting with go-to-market strategies. This brief yet dynamic role highlighted her entrepreneurial mindset and ability to adapt quickly.
Global Growth Focus: International Marketing Manager at coloQuick International A/S (2017–2021)
One of her most significant professional achievements came at coloQuick International A/S, where Hansen was appointed as International Marketing Manager. In this nearly four-year tenure, she led the global marketing strategy for the company, specializing in international branding, market penetration, and client engagement. She helped coloQuick grow its presence in the global market and crafted campaigns that resonated across cultural and industry boundaries. Her work here further cemented her reputation as a strategic marketer with a global outlook.
From Boardrooms to Podiums: Manager of Jonas Vingegaard (2019–Present)
Since January 2019, Hansen has been the Manager of professional cyclist Jonas Vingegaard, one of Denmark’s most prominent sports figures. In this multifaceted role, she oversees brand management, public relations, sponsorship deals, and strategic partnerships. Her ability to combine sports management with commercial strategy has played a crucial role in building Vingegaard’s international image. She manages high-stakes negotiations and ensures that all business elements align with the athlete’s goals, illustrating her expertise in personal brand management and corporate leadership.
Leadership Roles and Strategic Marketing
Trine Marie Hansen’s profile took another leap forward when she became International Marketing Manager at coloQuick International A/S, a role she held for nearly four years. At coloQuick, she refined her marketing leadership skills, managing global branding campaigns and driving strategic international growth for the company.
In 2017, she briefly contributed to SpotOn Danmark ApS in Copenhagen, handling business development for a startup on a project basis—another testament to her agile and entrepreneurial approach.
Current Role: Manager for Jonas Vingegaard
Since January 2019, Hansen has taken on one of her most public-facing roles yet—as the Manager of Danish professional cyclist Jonas Vingegaard. As the representative of one of Denmark’s most celebrated sports figures, she oversees not only branding and sponsorships but also broader business strategy and public relations. Her experience in event coordination, digital media, and stakeholder communication has proven invaluable in shaping Vingegaard’s professional trajectory and public image.
A Career Defined by Versatility and Vision
What sets Trine Marie Hansen apart is her rare combination of marketing expertise, leadership acumen, and cross-industry experience. Whether developing streaming strategies for live political events or managing a world-class athlete’s commercial profile, she demonstrates clarity of vision, creativity, and a commitment to strategic excellence.
Her career serves as a case study in how professional adaptability and strong business fundamentals can lead to success across multiple domains—corporate, cultural, and sporting.
Frequently Asked Questions
1. Who is Trine Marie Hansen?
Trine Marie Hansen is a Danish marketing and business development professional currently managing cyclist Jonas Vingegaard.
2. What is her educational background?
She studied International Business and Marketing at Niels Brock and languages at Skive Gymnasium.
3. What companies has she worked with?
She has worked at GlobalConnect A/S, coloQuick International, Zibra Group, SpotOn Danmark ApS, and others.
4. What is her current role?
She currently manages professional cyclist Jonas Vingegaard, overseeing his branding, partnerships, and business strategy.
5. What industries has she worked in?
Her experience spans telecommunications, interior design, sports media, business development, and international marketing.
