Natural Orange Color: The Bright, Clean-Label Shade Shaping Today’s Food Industry
Color is one of the first things we notice when we pick up a food or beverage product. It influences taste perception, buying decisions, and even how “fresh” or “healthy” something feels. Among all shades, orange stands out—warm, energetic, and universally associated with vitality and flavor. As consumers move toward cleaner, more natural ingredient lists,…