We live in an age of mobile-first marketing.
Gone are the days of mass mailings and cold calling — for any business with a digital brand and a target audience, everything is about efficiency. QR code generators have introduced endless possibilities for connecting physical themes with a brand’s online experience. By using a QR code generator, businesses can produce marketing codes that, upon scanning, immediately send the customer to a website, video, payment gateway, or social media profile.
QR codes are far more than just being used on menus and event tickets. They have now become a strategic marketing aid, by which they enable brands to monitor engagement, streamline the customer journey, and bring more value to the people, without interrupting the flow.
Why a QR Code Generator Matters in Digital Marketing
A modern QR code generator allows marketers to deliver information in a convenient way. Instead of typing long URLs, businesses can make it a one-step scan, one-tap experience. This comes in handy when it comes to using QR codes for outdoor advertising and other physical touchpoints, like product packaging, in-store ads etc.
Besides being accessible, QR codes are also trackable. Most QR code generators also provide basic analytics, which include the number of scans, unique users, location, time, etc. This, in turn, helps the marketing team make informed decisions.
QR Code Generator Use Cases Across Industries
QR codes are displayed by retailers in specific locations in-store to direct shoppers to a website where they can learn more about a product, product reviews or redeem discounts. In printed materials such as home listing publications to give buyers a way to scan and visit a video tour of a house or carry with them agent contact information. Publishers and media companies also use QR codes to bridge the physical to digital offering readers the chance to visit a product page, read a longer article or see further content.
This overview of QR codes explains that QR codes are so popular because they are available for anyone with a smartphone and they are suitable for both individual and business use. This means QR technology can be used by any brand, whether they are a new startup or an international company.
Finding the Best QR Code Generator
Not all QR code generators are created equally. A good QR code generator should at least have the ability for you to customize your QR code, change colors and add your own logo, as well as the ability to create “dynamic” QR codes that will allow you to change the webpage that the QR code goes to or the settings of the QR code without having to print again.
Make sure it’s safe. Make sure to use a generator that can give you a “safe” link and will treat the data properly and make sure to follow data protection standards, especially if you use the QR code to take payments or collect data.
QR Codes and the Future of Marketing Technology
As contactless interactions become more and more prominent, QR Codes have seen a resurgence in today’s digital marketing technology stack. They enable omnichannel marketing, allowing brands to connect the physical world and digital experiences in an incredibly fast and frictionless manner. The rise of mobile-first solutions has created an entirely new dimension of customer interactions that empower brands to engage audiences quickly and more easily. In order to keep up with evolving expectations, brands need to measure the ability to execute quickly, make content more accessible and conversion rates easier to track.
