In the competitive world of digital marketing, Garnett Bruce has established herself as a powerful voice of innovation and strategy in New York City. Currently serving as Director at Horizon Media, Bruce brings years of hands-on experience in B2B and B2C marketing, with a sharp focus on Search Engine Marketing (SEM) and paid media. Her approach blends data precision, creativity, and a deep understanding of what drives consumer behavior—making her one of NYC’s standout digital marketing leaders.
Championing Data-Driven Strategy in Paid Media
At the heart of Garnett Bruce’s professional success is her mastery of paid media and PPC advertising. She has led strategic marketing efforts involving over $150,000 in monthly ad spend, delivering measurable success across industries. Her campaigns consistently increase qualified leads, improve return on investment, and lower cost-per-acquisition—an essential trio of results that marketers strive for in today’s saturated digital space.
Her accomplishments include:
- Decreasing CPL while increasing qualified leads to 103% of goal.
- Leading social media beta campaigns that produced over 100% ROI within weeks.
- Using advanced analytics and weighted conversions to prioritize high-value actions.
Bruce’s talent lies not just in executing paid campaigns but in building scalable systems and cross-functional processes that elevate entire teams and client relationships.
A Rising Star at Horizon Media
Since joining Horizon Media in 2019, Garnett Bruce’s career has climbed steadily, with each promotion reflecting her commitment to excellence:
- Senior Analyst (2019–2021): Spearheaded conversion-focused PPC initiatives and introduced weighted attribution strategies.
- Supervisor (2021–2022): Streamlined internal workflows and began presenting strategy directly to key stakeholders.
- Associate Director (2022–2024): Oversaw multiple client portfolios and aligned paid media strategies with long-term business goals.
- Director (2024–Present): Currently leads Horizon Media’s paid media team, developing enterprise-level strategies and mentoring rising talent.
She has also played a key role in Horizon’s internal training, helping colleagues gain Google Analytics certifications and creating best-practice documentation to scale operational effectiveness.
Previous Experience in Regulated and Specialized Markets
Before joining Horizon Media, Garnett Bruce refined her leadership and digital strategy skills at Finance of America, where she served in both national and branch-specific SEM roles. She:
- Directed PPC structures tailored for mortgage branches.
- Managed brand reputation through platforms like Yelp and Google My Business.
- Oversaw paid media spend on social platforms.
- Was named 2018 Digital Marketing Emerging Leader for her standout performance.
Her ability to thrive in highly regulated environments like finance proved her capability to drive impact while staying compliant—a balance few marketers navigate well.
Building the Foundation: Early Career and Education
Bruce’s foundational experience began with internships and entry-level positions that gave her broad exposure:
- Relevance (Digital Marketing Specialist): Managed national PPC campaigns in eCommerce and lead generation.
- National Trade Supply: Led SEO, PPC, and social media for DiscountFilters.com.
- Thrive Creative Group: Gained cross-functional experience in content, design, and client presentations.
- Planters Bank (Teller): Learned the value of accuracy, trust, and customer service.
These diverse roles allowed Bruce to understand marketing from every angle—analytics, content, project management, and financial discipline.
Her educational journey was shaped at Butler University, where she earned a Bachelor of Science in Marketing. She was actively involved in:
- Alpha Kappa Psi – a business fraternity focused on leadership and commerce.
- Kappa Kappa Gamma – a women’s fraternity dedicated to community involvement and relationship-building.
Leadership Philosophy and Personal Ethos
What sets Garnett Bruce apart isn’t just her resume—it’s her leadership mindset. She believes in:
- Empowering teams with processes that make them more efficient and confident.
- Using data to inform every decision, from copy testing to bid adjustments.
- Mentorship, helping junior marketers navigate the complexities of performance marketing.
- Constant learning, shown by her certifications and frequent experimentation with beta tools and new platforms.
Above all, she’s passionate about making authentic brand-consumer connections that matter—not just drive clicks.
Conclusion
Garnett Bruce’s journey from early marketing internships to becoming a Director at Horizon Media highlights a career fueled by passion, precision, and innovation. Her mastery of paid media strategies, commitment to client success, and drive for continuous learning position her as a transformative force in NYC’s marketing industry. As the landscape evolves, Bruce’s expertise will continue to shape the future of digital connections between brands and consumers.
FAQs
Q1: Who is Garnett Bruce in NYC?
A1: Garnett Bruce is a Director at Horizon Media, specializing in paid media strategy and digital performance marketing in New York City.
Q2: What makes Garnett Bruce’s campaigns successful?
A2: She blends data analysis, custom attribution models, and creative strategy to lower costs and exceed lead generation goals.
Q3: What industries has Garnett Bruce worked in?
A3: Garnett has experience in finance, eCommerce, lead generation, and consumer branding across B2C and B2B sectors.
Q4: What is Garnett Bruce’s educational background?
A4: She holds a Bachelor of Science in Marketing from Butler University and was involved in Alpha Kappa Psi and Kappa Kappa Gamma.
Q5: What is her role at Horizon Media?
A5: As Director, she leads paid media strategy, manages hybrid teams, and helps guide both campaign execution and internal process development.
