Ben Cyzer’s career journey reflects a natural evolution from traditional creative strategy to digital transformation and now, full-scale 3D visual content deployment. With over two decades of experience in advertising, film, and brand development, Cyzer eventually stepped into a new frontier—founding 3Dctrl, a platform that revolutionizes the way brands manage and scale their 3D content. His work speaks to a central truth in today’s visual economy: brands need speed, efficiency, and control, not bottlenecks. And Cyzer saw it coming long before it became industry standard.
This article explores Ben Cyzer’s professional journey, how 3Dctrl was born, the service it offers, and what lies ahead in the broader space of digital product visualization.
Early Career: The Agency Years (2000–2011)
Ben Cyzer began his professional path in London, working with top-tier advertising agencies that shaped the UK’s creative industry. Starting at TBWA\London in 2000, he took on account management responsibilities for Sony PlayStation across EMEA. These years sharpened his understanding of how creative concepts are translated into campaigns for global audiences.
He later joined Fallon London, where he spent five impactful years. There, he led account management and client services and was directly involved in the award-winning Sony Bravia campaigns, including “Paint” and “Play-Doh.” These ads not only won Cannes Lions Gold but also defined a new aesthetic in consumer electronics marketing. Cyzer’s hands-on role in shaping such high-impact work laid the foundation for his leadership style—focused, collaborative, and idea-driven.
In 2011, he had a short stint as Managing Director at Mission, a creative startup project that likely seeded his appetite for entrepreneurship and technology-led change.
MPC Creative: Leading the Intersection of Film and Digital (2011–2018)
Ben’s next major role came at MPC, one of the world’s leading visual effects and creative studios. As Managing Partner, Cyzer was tasked with building and heading MPC Creative, the company’s digital innovation and video content arm.
This wasn’t just about managing people or projects. It was about building something new inside a company already known for high-end production. His division catered to brands like Adidas, Bentley, Samsung, and Palace, and focused on creating content that merged storytelling with technology. From high-concept video campaigns to digital-first activations, Cyzer was instrumental in expanding MPC’s capabilities beyond post-production.
By the end of his tenure, he had not only grown the unit but demonstrated how a legacy creative studio could adapt to meet the demands of an always-on, digital-first content environment. This experience ultimately laid the groundwork for what would become 3Dctrl.
Founding 3Dctrl: Launching a Scalable 3D Content Platform
In 2018, Ben Cyzer made the leap into entrepreneurship and launched 3Dctrl, a company built around a single premise: the 3D content process for marketing needs to be simpler, faster, and scalable.
Brands today operate across multiple digital channels—websites, social media, e-commerce platforms, email marketing, and more. That level of distribution demands an enormous volume of visual assets. Traditional photoshoots are expensive and logistically intensive. Retouching, editing, and rendering can slow down workflows. And most importantly, they limit a brand’s ability to pivot quickly.
Cyzer’s solution? A cloud-based content engine that enables brands to take full control of their 3D product assets. With 3Dctrl, companies can generate unlimited photorealistic images and videos without going back to the studio. The approach isn’t just efficient—it allows marketers to adapt campaigns in real time.
What 3Dctrl Offers: Breaking It Down
3Dctrl’s core offering is rooted in both service and software. It isn’t simply a tech platform—it’s a solution for digitizing and managing product libraries in 3D.
Here’s what it includes:
- 3D Data Optimization: Brands provide CAD files or product references, and 3Dctrl optimizes these for performance and visual quality.
- Modeling and Texturing: The company builds detailed models complete with accurate textures, materials, and lighting properties.
- Cloud Content Engine: This is where the power lies. Brands access their 3D library and create visual assets—images, animations, videos—on demand. No post-production needed.
- Full Control: Clients can change angles, colors, environments, lighting, and effects—all without re-engaging a creative team every time.
3Dctrl supports remote and hybrid workflows, which makes it attractive for global marketing teams and e-commerce operations. The service is especially valuable for companies managing frequent product launches and seasonal campaigns.
Who Uses 3Dctrl?
Cyzer’s vision has attracted major players from various industries. Brands powered by 3Dctrl include:
- Salomon
- ASOS
- Puma
- Specsavers
- Guinness
- Kingfisher
- Oboz
- Footpatrol
- Etnies
- Jlab
These companies span fashion, sportswear, eyewear, and retail—all sectors where product visuals heavily influence consumer decisions. By partnering with 3Dctrl, they gain the ability to scale visual content creation without increasing costs or production delays.
Why It Matters: Solving a Real Business Challenge
Ben Cyzer didn’t build 3Dctrl just because the technology was available—he built it because the demand for better workflows was growing.
Traditional 3D creative workflows are fragmented. A brand works with a modeling team, then a rendering house, then a post-production agency. That process is expensive and time-consuming. In contrast, 3Dctrl offers a vertically integrated pipeline where brands own the process and the outputs.
This matters because:
- Speed to Market is essential. Product launches can’t wait for lengthy rendering timelines.
- Consistency matters across regions and campaigns. The same 3D asset can generate assets for 10 markets in 10 languages without inconsistency.
- Cost Efficiency is increasingly vital. Creative budgets are under pressure, but content demands are increasing.
- Brand Autonomy is the new norm. Marketers want tools they can operate themselves, not just outsourced services.
Cyzer’s product solves these pain points. It’s not just about being creative—it’s about being operationally agile.
Leadership Style and Industry Reputation
Ben Cyzer is known for blending creativity with systems thinking. He doesn’t treat design and strategy as isolated disciplines. At 3Dctrl, he applies his deep knowledge of creative production to a problem that affects not just creatives, but marketers, e-commerce teams, and digital product owners.
Colleagues and collaborators describe him as someone who listens carefully, understands commercial needs, and builds solutions that align with how teams actually work. His background in agency environments gave him the ability to translate between creative and business languages—a skill that’s become critical in today’s fast-changing marketing world.
Beyond Visualization: A Platform for the Future
3Dctrl is more than a visualization service—it’s becoming a creative infrastructure layer for digital commerce.
Future-facing opportunities may include:
- Augmented Reality and Virtual Try-On: 3D assets can easily power AR product experiences, giving consumers more immersive interactions.
- Automation through AI: The platform could integrate generative AI for auto-suggested image compositions, backgrounds, and variations.
- Real-Time Collaboration: Teams across continents could collaborate inside the 3Dctrl environment, reviewing and updating creative assets in live sessions.
- E-commerce Integration: Platforms like Shopify, Magento, or WooCommerce could eventually connect with 3Dctrl to automate product updates in real time.
These expansions show how Cyzer is building not just for current demand but for where visual commerce is heading.
Challenges and the Road Ahead
Like any startup founder, Cyzer has had to balance growth with product development, client management, and talent acquisition. Scaling a creative tech platform requires hiring specialists in both 3D art and software engineering while keeping the business profitable.
Another challenge is industry education. Many marketing teams still rely on photography and are hesitant to invest in 3D infrastructure without seeing immediate ROI. Cyzer’s team must regularly explain the benefits of 3D content generation to traditional marketers.
But the long-term trend is in his favor. As digital product experiences become more important, and as retail continues to move online, the need for flexible, scalable visual content creation will only increase.
Conclusion
Ben Cyzer’s journey from account management to 3D technology founder isn’t accidental—it’s the result of understanding how marketing needs have changed. Where once the goal was a powerful television ad, today it’s about owning the entire content ecosystem across digital surfaces.
With 3Dctrl, Cyzer is helping brands meet that challenge head-on. He’s not just offering a service; he’s redefining how brands think about their visual assets. And as digital acceleration continues across industries, it’s clear that tools like 3Dctrl will play a critical role.
Cyzer’s story isn’t just about one founder or one company—it’s about the broader shift in how creative work gets done. In a landscape that prizes speed, scale, and control, his work is a sign of where things are heading—and how staying ahead means rethinking the tools we use every day.
