Pete Samara: Revolutionizing Formula 1’s Digital Landscape and Leaving a Lasting Legacy in Motorsport Innovation
Introduction Pete Samara, a name known to few but admired by many in the motorsport world, played a pivotal role in revolutionizing the way we experience Formula 1 (F1) today. As the former Director of Innovation and Digital Technology at F1, Samara’s work extended far beyond the racetrack. His vision, dedication, and forward-thinking leadership in…